Streamlabs

The Ask:

Develop a brand platform—identity, architecture, visual, and messaging—to bring the brand’s value proposition to life via a full-funnel campaign that addresses live streamers’ challenges and triumphs.

The Work:

I collaborated with strategy and design teams to create messaging for their entire Brand Book and crafted copious one-liners to be used for various headlines and banner ads. 

In a delightful twist of fate (and thanks to amazing Creative Directors), I also spent two arduous but glorious days on an LA set helping shoot a manifesto-style brand video that our creative team conceptualized and wrote. Man, I love this work. 

Standout Copy:

The audacity to turn creativity into capital. Before lunch.

Think it. Tune it. Stream it. Rule it.

Own your passion. Create your universe.