Valor Global
Role: Senior Copywriter
Agency: Catalyst
Creative Director: Jamis Frank
Executive Creative Director: Carlos Musquez
Client: Valor Global
The Ask:
Develop a full-funnel campaign that increases brand awareness/favorability and generates high-quality leads.
The Work:
I collaborated with strategy/design teams to develop an overarching campaign theme and draft targeted copy for:
Banner ads
Organic social posts
eBook
Case study
Standout Copy:
Employees who play together slay together.
When our people are happy, they keep your people happy.
It’s what we don’t do that sets us apart.
